There are dozens to hundreds of laundromat’s within your area operating today, and all of them are vying for attention from potential customers. With so many laundromats existing, we understand how difficult it is to stand out from the crowd, especially on social media platforms where it seems everyone seems to have an aesthetic profile that looks like it was created by digital agencies like spynr.com. So, if you are struggling to create an Instagram profile for your laundromat, we have excellent steps for you to follow.
Sign Up for an Account
Before you even get started on posting and developing a strong laundromat digital marketing for Instagram, you must sign up for an account if you haven’t yet. Fortunately, it’s easy and free to do, simply head over to Instagram’s official website, input your information, and you’ll be ready to set up your profile.
Set a Profile Picture
Everything begins with a great profile photo. It’s important to use your laundromat’s logo and business name to improve your brand awareness. Make sure that your profile picture is clear and complete before publishing it.
Fill Out Your Bio
Afterward, fill out your bio. Keep it short and sweet, including only the necessary information. However, when writing your bio, make sure that it’s informative and in a positive tone that shows some personality. Your bio should share what your business is about and how you stand out from the competition. You can also include current events or promotions on your bio as well.
Try to add as much necessary information about your laundromat as possible, including things like your services offered, payment options, operating hours, store location, and the like.
Once your account is set up, you can now begin adding photos to your Instagram account. You shouldn’t add just ANY photo, though. You need to post clear photos that show off your laundromat’s facilities, staff members, and overall branding. You can show off the laundry you handle as well. Other than photos, be sure that you create and publish unique captions that can capture your target audience’s attention.
You’re probably already aware of hashtags, which are what help people find posts under a specific category. Hashtags also help Instagram understand your content and business. It’s a helpful way to show your engaged audience what your posts are about, and you can also gain a wider reach from users who do search for these hashtags.
When you start gaining traction on your posts, you may notice people commenting and engaging. Don’t let it stop there and keep the momentum going by responding with kind and interesting comments, which will help continue the conversation.
Wrapping It Up
These are basic yet effective steps that will get you started on the world of Instagram for your laundromat. Create an account now and reap the benefits social media marketing has to offer!